A problem-solver at heart, I am a product designer who turns user needs into impactful solutions while ensuring product teams meet their KPIs.

A problem-solver at heart, I am a product designer who turns user needs into impactful solutions while ensuring product teams meet their KPIs.

A problem-solver at heart, I am a product designer who turns user needs into impactful solutions while ensuring product teams meet their KPIs.

👩🏽‍💻 Head of Product and Design at SKB Accounting
👩🏽‍💻 Head of Product and Design at SKB Accounting

👩🏽‍💻 Head of Product and Design at SKB Accounting

📍Located in Philadelphia, PA

Open to New Opportunities

Whether it’s launching MVPs, revamping legacy products, or leading design initiatives from 0 to impact, I create digital experiences that not only work seamlessly but also drive real business results.
Whether it’s launching MVPs, revamping legacy products, or leading design initiatives from 0 to impact, I create digital experiences that not only work seamlessly but also drive real business results.
Whether it’s launching MVPs, revamping legacy products, or leading design initiatives from 0 to impact, I create digital experiences that not only work seamlessly but also drive real business results.

FinTech - B2B SaaS

Crafting an Intuitive and Scalable Experience from Concept to Launch

Radius360x App Redesign
Coming Soon
0%

increase in user satisfaction

0%

reduction in release delays

AdTech - B2B SaaS & Enterprise

Built A Scalable Design System and Implemented Components in Collaboration with Engineers

Kargo Design System
4

cut development time from 4 weeks to 1 week

0+

components design and implemented

AdTech - Enterprise

Devised and Conducted User Research to Create Actionable Insights for New and Improving Workflows

UX Research for Kargo Marketplace (KM)
Coming Soon
0+

feature enhancements

0mins

reduction in users' task completion time

AdTech - B2B SaaS MVP

Bridged Design-to-Development Gaps with a Visual Flow Map and a detailed prototype for Complex Micro-Interactions

Pegasus: Media Buying Platform
Coming Soon
0%

reduced errors in UI implementation

FinTech - B2B SaaS

Optimizing Marketing Performance with a High-Converting Landing Page for Radius360x

Landing Page Design and Launch
0wks

timeline for design to launch

0%

increase in ad impressions

I have experience in these INDUSTRIES:

Enterprise

Enterprise

Enterprise

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B2B SaaS

B2B SaaS

B2B SaaS

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Ad-Tech

Ad-Tech

Ad-Tech

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Fin-Tech

Fin-Tech

Fin-Tech

About Me and My Ongoing Journey…

About Me and My Ongoing Journey…

Product Designer with 5+ years of experience designing intuitive, high-impact mobile and web applications. Skilled in UX Strategy, Design Systems, and data-driven design solutions that balance user needs with business goals.

Product Designer with 5+ years of experience designing intuitive, high-impact mobile and web applications. Skilled in UX Strategy, Design Systems, and data-driven design solutions that balance user needs with business goals.

I’m a passionate Product Designer with a background in Architecture, where I honed design thinking at Pratt Institute. As the world shifted in 2020, I transitioned from designing physical spaces to creating impactful, user-centered digital products, driven by the desire to build solutions that improve people’s lives in both digital and physical realms.

So far, I have worked as a product designer and product leader in  Architectural Tech, Ad-Tech, and Fintech. Having moved frequently as a child, I developed a strong sense of adaptability and empathy pretty early on. A trait that I bring into my professional work. I’m constantly evolving and always excited for opportunities to keep pushing boundaries to create products that truly make an impact.

As Head of Product and Design at SKB Accounting, I lead the firm’s digital transformation, driving the development of innovative solutions that streamline bookkeeping for business owners. I oversee a multidisciplinary team of 10 software developers, 3 QA engineers, and 2 product designers, working to integrate finance with technology across both our in-house tech stack and a B2B SaaS application. My focus spans from concept to launch, ensuring that projects are executed with precision, fostering collaboration across teams, and delivering impactful, client-centered solutions

P.S. I am also a Mentor

P.S. I am also a Mentor

I give back to the product community through mentorship on ADPList.org, guiding product designers, product managers, and career transitioners in refining their design practices, problem-solving skills, and strategic thinking. Through iterative feedback and real-world insights, I help mentees navigate complex product challenges, improve cross-functional collaboration, and drive meaningful impact in their roles.


Read What My Mentees Are Saying After Our Sessions


Interested? Book a session with me below👇


Interested? Book a session with using the ADPList link below👇

👋 Thanks for Stopping by!

💬 RECOMMENDATIONS

Books (Coming Soon)

Portfolios (Coming Soon)

Youtube Tutorials (Coming Soon)

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© 2025 Naini Bansal

Credit: Framer + ChatGPT + Adobe Illustrator